Can you trademark the same brand for different products?
Posted on November 26th, 2020
Trademark your brand is so important in this competitive era. Without the trademark, anyone can copy your business idea and make more profit than you. When you have the trademark for your company, you can easily set your company apart from others. Also, this allows you to protect your business and ideas from being stolen.
However, sometimes you find out that you have the same name as other companies. In that case, what can you do? Can you trademark your company even then? If yes, then should you do it? Well, to get all the answers to these questions, you should read this content thoroughly. Here we go.
Can you trademark the same brand for different products?
Well, before answering this question, I need to know about your company or business. If you have a similar business to a business that has the same name with a trademark as yours, then you cannot trademark your company with the same name. You should visit trademarkfactory to know more about it. Let me make it clear with an example.
Suppose you have a company named ‘X’. You sell computer accessories. Similarly, someone else has a company named ‘X’ as well and he has done trademarked too. However, that company sells groceries. In that case, you can easily trademark your company without any hassle. On the other hand, if that company sells groceries as well, you cannot trademark your business. Similarly, if that company hasn’t trademarked the company, then you can trademark your company no matter what that company sells.
Should you trademark the same brand for different products?
Now you know that you can trademark the same brand for different products. However, the question comes whether you should do it or not. Well, there are some factors you need to consider here. First of all, when you trademark the same brand, you lose control and monopoly over the brand name and logo. If you like that, then you can trademark the same brand. However, it is important to set your company apart from others. If you trademark the same brand, you cannot do that. Even some people get confused about your brand to get mislead as well. For that, it is not a wise decision to trademark the same brand regarding the fact that you have different products.
Then what should you do?
Well, the obvious thing you can do is to change the company name. Sometimes, your company might be bigger and larger that it becomes tougher for you to change the name. In that case, you don’t need to change it since you have a good monopoly over the brand. Also, you can request the other company if that is smaller to change their name. You can offer them a small gift that may convince them to change their name.
You know, a trademark is a security for your company. If you can use it properly, you can take many advantages from it. So make sure you use your brain and utilize the facility of the trademark.